Free DIY Audit (Your Time)
You audit your own website using checklists and guides. This costs nothing but your time.
What you get: A structured way to evaluate your site. You identify obvious issues like missing CTAs or slow pages.
Best for: Business owners who understand conversion principles and have time to learn and apply audit techniques themselves. Our post on website not generating leads? 7 fixes that actually work is a good place to start if you go the DIY route.
Automated Tool Audit ($0-$100)
Tools like Google PageSpeed Insights, Lighthouse, and Hotjar provide automated analysis of specific aspects of your site.
What you get: Technical data on page speed, mobile usability, and basic UX metrics. Some tools offer heatmaps and session recordings.
Best for: Getting quick technical data. Tools are great at measuring performance but miss strategic gaps in messaging and positioning.
Not sure which of these issues affects your site?
Find Out with a Website Audit →Freelance Audit ($500-$2,000)
A freelancer reviews your website manually and provides a report with recommendations.
What you get: Human analysis of your site’s messaging, layout, and user experience. More nuanced than automated tools.
Best for: Businesses that need an expert perspective but have a limited budget. Quality varies significantly between freelancers. Before hiring anyone, read our guide on why your website gets traffic but no leads to understand the types of issues an audit should uncover.
Agency Audit ($2,000-$5,000+)
A specialized agency performs a comprehensive review using multiple experts and diagnostic tools.
What you get: Deep analysis across messaging, UX, design, technical performance, and conversion strategy. Prioritized action plan with clear ROI estimates.
Best for: Businesses serious about fixing their conversion issues. Agencies bring cross-functional expertise and industry benchmarks.
What Affects the Cost?
Several factors determine audit pricing:
- Scope: A single landing page audit costs less than a full website audit with 20+ pages.
- Expertise: Generalist freelancers charge less than conversion specialists.
- Deliverables: A simple report costs less than a report with wireframes, copy recommendations, and implementation guidance.
- Tools: Advanced diagnostic tools and analytics integration add to the cost.
Is a Free Audit Worth It?
A free audit can be valuable if it comes from a legitimate expert who provides genuine insights. Many agencies use free audits as a lead generation tool. The quality depends on who is doing the audit.
At Netphabric, we offer a free initial audit. You get practical feedback with no obligation. If you want us to implement the fixes, we quote based on scope.
The key is to start somewhere. Even a basic audit is better than guessing what is wrong with your website.